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RUSHBET - Goool!! Commercial

In this project, I had the opportunity to work as a 3D Animator, using Maya as my main tool. The goal was to convey a sense of safety, trust, and friendliness through the commercial’s main character.

I began by developing a blocking pass focused on selling the idea and message my clients wanted to communicate. At this stage, I had not yet worked on the lip sync and only suggested a few subtle facial expressions to reinforce the intended emotions.

Once this first stage was approved, I moved on to the splining phase, focusing more closely on smaller details such as finger animation, facial expressions, and lip sync.

After approximately three weeks of back-and-forth collaboration with the client and experimenting with new ideas, the animation was approved and delivered to the following departments for texturing, lighting, and shot compositing.

--- Blocking ---

--- Blocking ---

--- Splinning ---

--- Splinning ---

--- Final commercial ---

--- Final commercial ---