This project was born from the need to create a video for the launch of a demo for an AI-powered platform focused on improving sales and streamlining processes for TikTok Shop stores.
Although the commercial never saw the light of day due to production issues, I wanted to share part of the process with you. All the 3D assets, animation, lighting, and compositing were created by me, primarily using Maya and After Effects.
For the animation, I mainly relied on the MASH module in Maya.
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